About us
OUR STORY
After working long hours in the healthcare field for over 20 years, I found myself completely burnt out and letting my own fitness slack off. But heading back to the gym was intimidating because so much of today’s activewear is designed for women already in tip-top shape, not necessarily women trying to get back into shape.
This inspired me to create Jahdi Active Wear (J.A.W.), a premium shapewear-activewear brand. Coming from a long line of entrepreneurs, I always knew that one day I too would own my own business, so this was not out of the ordinary to leave behind the health care world and venture out as a business woman, especially where I saw such a gap in the market.
At J.A.W., we design active wear for women who might be avoiding the gym because they do not feel confident about their body. Our activewear is designed to shape, contour and flatter all types of bodies. This means that women of every size and silhouette will instantly feel confident and sexy, no matter where they are on their fitness journey. This is on top of the amazing quality of the material – four-way stretch, breathable, squat proof, shrink proof, and long lasting with a soft buttery feel.
We want you to return to the gym in confidence, through stylish and comfortable activewear that instantly contours your body to give it definition in all the right places. Our goal is that this new confidence will help you to adopt a more active and healthy lifestyle.
You wear it! We shape it! Let’s shape it!
OUR MISSION
To create a line of premium shapewear-activewear that embraces women of all sizes and silhouettes so they can step out in confidence no matter where they are on their fitness journey, and continue to pursue an active and healthy lifestyle.
OUR VISION
To become the go-to shapewear-activewear brand for women, and constantly innovating the fitness apparel industry to be more inclusive.
A special discount will be given to the workers in the service industry, and 1% of every sale will be given back to the Children’s Cancer Foundation Association.